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Legal policy

Privacy Notice

This notice explains what personal data Improve First collects, why we use it, who we share it with, and the choices you have.

Last updated
6 July 2026
Applies to
Improve First website, free tools, freemium accounts, paid plans and related communications
Legal entity
THE ENOCH CLOCK LTD trading as Improve First
Company number
13718059
Registered office
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Contact
team@improvefirst.com

Who controls your data

Improve First is the trading name used for this product by THE ENOCH CLOCK LTD, company number 13718059. For privacy questions, contact team@improvefirst.com.

What we collect and why

PurposePersonal dataLawful basisTypical retention
Provide accounts and saved processesName, email address, account status, saved model records and timestampsContract and legitimate interestsWhile the account is active, then normally up to 24 months unless law requires longer
Handle payments and subscriptionsStripe customer ID, plan, subscription status, invoices and payment eventsContract and legal obligationsFinancial records are normally kept for up to 7 years
Send account, verification and support emailsEmail address, message content and delivery metadataContract and legitimate interestsSupport messages are normally kept for up to 24 months
Protect the serviceIP address, device/browser data, security logs and abuse signalsLegitimate interests and legal obligationsSecurity logs are normally kept for up to 12 months
Improve the product after consentBroad usage events such as page views and button clicksConsentAnalytics events are normally kept for up to 24 months

Process information and calculator inputs

The calculator is designed to work with practical estimates. Users should avoid entering confidential customer names, patient data, employee disciplinary information, bank details, passwords, secret keys, or other sensitive information into process names, step names, notes or feedback fields.

Saved process models may include business process data that you enter. You are responsible for making sure you have the right to upload or store that information.

Cookies and analytics

Strictly necessary storage is used for login, security and the service to work. Non-essential analytics only run after you choose to allow them. You can change your choice from the Cookie Policy.

Who we share data with

We use carefully selected service providers to run Improve First, including website hosting, database hosting, email delivery, payment processing, GitHub deployment and security tooling. Stripe processes card payments and payment details are handled by Stripe rather than stored by Improve First.

We may disclose information where required by law, to protect rights and safety, or as part of a business transfer affecting Improve First.

International transfers

Some providers may process data outside the UK. Where that happens, we expect appropriate safeguards such as adequacy regulations, standard contractual clauses, or equivalent protections to be used.

AI and automated outputs

Improve First may use automated calculations, rule-based summaries and product-support tooling. These outputs are decision support only. Do not enter sensitive personal data into optional notes or feedback.

Children and minors

Improve First is intended for business and professional use. It is not directed at children under 16, and children should not create accounts or submit personal data.

Security

We use practical security measures including encrypted HTTPS traffic, password hashing, environment-based secrets, access controls, database permissions, dependency scanning and production monitoring. No online service can be guaranteed completely secure.

Your rights

Depending on your location and circumstances, you may have rights to access, correct, delete, restrict or object to the use of your data, and to withdraw consent for analytics. Contact team@improvefirst.com to make a request.

In the UK, you also have the right to complain to the Information Commissioner's Office if you are unhappy with how your data is handled.