Your choice
Improve First uses necessary storage for login, security and core product features. Non-essential analytics only run after you consent. No analytics or marketing option is pre-ticked.
Cookie and storage table
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| Improve First session cookie | Improve First | Keeps you logged in and protects account actions | Strictly necessary | Session or short account-security period |
| improvefirst_cookie_consent_v1 | Improve First | Stores your cookie preference in this browser | Strictly necessary preference storage | Until cleared or replaced |
| Product analytics events | Improve First | Helps understand broad product usage after consent | Optional analytics | Events are normally retained up to 24 months |
| _ga and _ga_* | Google Analytics | Measures public-page visits and broad calculator actions after consent | Optional analytics | Up to one year; browser settings may shorten this |
| Stripe checkout cookies | Stripe | Processes payments and protects checkout | Payment and security | Controlled by Stripe |
Analytics
We also keep daily aggregate counts of successful public-page requests to understand service usage, including when analytics is declined. These counts contain no IP addresses, cookies, account IDs, full browser strings or calculator inputs. Known automated requests are counted separately; request totals are not unique visitor counts.
If you allow analytics, Improve First uses Google Analytics to measure visits to public pages and broad calculator actions. Google receives browser/device information and analytics identifiers. We do not send calculator inputs, client details, account identities, private report links or URL query parameters. Advertising signals and personalisation are disabled. Rejecting or withdrawing analytics consent stops this tracking. You can change your choice in Cookie preferences.
Analytics are used only to understand broad product usage, such as page views and feature clicks. Improve First does not use non-essential analytics before you consent and does not currently use advertising cookies or session-recording tools.
Changing your choice
You can change your choice using the button above. You can also clear cookies and local storage in your browser settings. If you use a new browser or device, you may be asked again.
Questions can be sent to team@improvefirst.com.